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BLOCKBUSTER - Rebranding

Blockbuster was a movie and video game rental franchise that reached its peak in the 1980s and 1990s.

Founded in 1985 by David Cook in Dallas, Texas, the brand became synonymous with home entertainment.

Blockbuster pioneered the video rental model, with stores located around the world.
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The experience of going to a Blockbuster became iconic, customers enjoyed the thrill of walking through aisles full of boxes of movies and video games.

Although the network experienced enormous success, during its rise, it faced significant challenges with the advent of new technologies, such as online streaming and movie delivery by mail.
BLOCKBUSTER - Rebranding
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BLOCKBUSTER - Rebranding

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